Reaching out to a wider market

Arnold Rowntree begins his career at the Cocoa Works. His bold imaginative flair leads to startling experiments, such as on Boat Race day when a huge mechanical swan draws a barge up the Thames with an outsize tin promoting Rowntree’s Elect Cocoa. Arnold’s attachment to the company extends to its products – he is affectionately known by the family as ‘Chocolate Jumbo’.